Rivian Challenges Tesla’s EV Dominance with AI-Driven Autonomy Push
Rivian CEO RJ Scaringe has labeled Tesla's 50% share of the U.S. EV market as 'unhealthy,' while unveiling the company's ambitious in-house autonomy program. The remarks came during a December 11 tech showcase where Rivian demonstrated its full-stack approach to AI-powered vehicle systems.
Since its 2021 IPO, Rivian has weathered volatile markets—peaking at $120/share before sliding to $18—while securing a $6 billion lifeline from Volkswagen. The company now bets its future on proprietary hardware, including a next-gen chip processing 5 billion pixels/second to train AI models.
'We needed a clean-sheet approach,' Scaringe said of the 2022 platform overhaul that birthed Rivian's Gen 2 vehicles. These models feature 55-megapixel camera arrays and radar systems generating data streams for continuous learning.